Google Analytics

Track Form Performance

Easily track the performance of your forms with the Gravity Forms Google Analytics Add-On. Send form submission and form pagination related events to your Google Analytics service, allowing you to better understand the performance of your forms and how your audience interacts with them.

Form Conversions

Analyze newsletter signup form conversions, payment form completions, new subscriptions, survey submissions, and much much more – all via your Google Analytics account. Monitor form conversions over time, get a clear understanding of your highest converting forms, or dig down to analyze specific goals relevant to your forms and business.

Form Pagination Events

Track multi-page form metrics across your site, giving you insight into user drop-off. Identify the barriers to form conversion, then tailor form length and content to help create a more user-friendly form experience for website visitors.

Multiple Connection Types

The Gravity Forms Google Analytics Add-On offers the following three connection types:

• Google Measurement Protocol (Recommended)
• Google Analytics
• Google Tag Manager

The add-on also supports both Universal Analytics and Google Analytics 4 (via Google Tag Manager).